id8 retail Taps Industry Veteran Premal Patel to Lead Middle East & Emerging Market Strategy

We are thrilled to welcome Premal Patel as Board Advisor at id8 retail!

Prem is a recognised executive leader in retail data, retail media, customer loyalty, and data-driven marketing, bringing over 30  years of expertise in retail, partnerships, loyalty and CRM, both in the UK and across the Middle East.

His deep understanding of strategic partnerships, digital transformation, and omni-channel marketing has helped some of the world’s top brands - including Sainsbury's, Catalina, Amex and Visa - build profitable businesses, and personalised customer relationships.

Prem is a natural networker and understands what it takes to win in the fast-paced world of retail. His passion for leveraging strategic relationships and market knowledge to drive profitable growth for retailers and brands makes him the perfect partner for our Middle East and emerging market expansion.