How we work
Our Customer Data Flywheel is a strategic framework that focuses on leveraging customer data to drive business growth and customer engagement. It consists of four key components:
Next Generation Loyalty to increase the volume of known customers & personalise their experience
Category Management to drive increased sales through customer data insights
Retail Media creating revenue streams through the commercialisation of customer data & multi-channel retail space with FMCG / CPG brands
Data Monetisation enabling retailers, banks, telcos and other data-driven companies to safely collaborate, share and monetise data via a privacy-preserving platform
Next Generation Loyalty
We take an advanced and evolving approach to customer loyalty programs that goes beyond traditional points-based rewards systems. We leverage cutting-edge technologies and data-driven insights to create highly personalised and engaging experiences for customers.
Programme strategy & design
Customer experience design
AI-powered loyalty analytics
Advanced customer segmentation & personalisation
Customer lifecycle communications
Open Banking
Partnership Management
Card-linked & affiliate merchant offers
Privacy-safe data collaboration
Category Management
We help retailers use customer data to gain a deep understanding of customer preferences within each category. This information helps make informed decisions about product selection, pricing strategies, and inventory management - all designed to improve the shopping experience and increase sales.
Easy to use, 24/7 Insights Platform
AI-powered customer analytics
Ranging reviews
Product substitution
Inventory optimisation
Promotions and pricing tools
Commercialise Insights Platform & analytics with FMCG / CPG suppliers
Data Monetisation
Retailers and financial services companies have historically faced the hurdles of stringent privacy regulations, and the threat of data breaches that have impeded their ability to innovate and capitalise on data commercialisation.
Through our partnership with Omnisient we help retailers and banks to safely unlock the value hidden within their customer data.
Omnisient’s privacy-preserving platform enables banks and financial services institutions to quickly and safely collaborate with retailers, telcos, and health & wellness businesses to identify behaviour patterns within their consumer data.
Retail Media
We enable retailers to effectively monetise their traditional in-store POS and direct channels as well as creating revenue opportunities from their digital retail media assets.
Commercialisation of customer data & media to FMCG / CPG brands and other partners
Optimise existing in-store and targeted direct media
Development of high potential new media channels across on-site e-commerce websites, mobile apps, email, SMS & push messaging
Sell digital media across off-site digital channels powered by your customer data
Privacy-safe, permissioned data sharing across non-endemic partners
