id8 retail appoints Paul Lacey as Middle East Managing Director

Paul brings extensive experience from a long career building and managing retail, airline, travel, telecom, grocery and other loyalty and customer engagement programmes at Air Canada, Aeroplan, Qatar Airways, Aimia, and Kognitiv.

Paul will concentrate on expanding the @id8 retail business throughout the region, collaborating with retailers to enhance the value of their data assets and drive their profitable, scalable customer growth.

Additionally, Paul will be dedicated to forging partnership opportunities for clients and discovering new, privacy-safe data monetization prospects between retailers and the financial services sector.