id8 retail appoints Bob Anderson as Managing Director for North America

id8 retail appoints Bob Anderson as Managing Director of id8 retail, North America.

Bob is a globally recognized leader in retail data, customer loyalty, and data-driven marketing, bringing over 20 years of expertise in retail, e-commerce, and CRM.

His deep understanding of customer insights, digital transformation, and omni-channel marketing has helped some of the world’s top brands build stronger, more personalized customer relationships.

Throughout his career, Bob has driven customer-centric innovation at companies such as Ahold Delhaize, Stop & Shop and Aimia — leading enterprise-wide analytics, loyalty programs, and digital strategies that have transformed business growth.

His passion for leveraging data and technology to drive profitable growth for retailers makes him the perfect leader to drive our North American expansion.